User Experience (UX)

User Experience (UX) is the way a person feels about using a product, system or service. User Experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership, but it also includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system. User Experience is subjective in nature, because it is about an individual’s feelings and thoughts about the system. User Experience is dynamic, because it changes over time as the circumstances change.

User Experience Design (UXD) is a broad term used to explain all aspects of a person’s experience with the system including the interface, graphics, industrial design, physical interaction and the manual.It is also referring to the application of user-centered design practices to generate cohesive, predictive and desirable designs based on holistic consideration of users’ experience. In most cases, User experience design fully encompasses traditional Human-Computer Interaction (HCI) design and extends it by addressing all aspects of a product or service as perceived by users.

User Experience Design most frequently defines a sequence of interactions between a user (individual person) and a system, virtual or physical, designed to meet or support user needs and goals, primarily, while also satisfying systems requirements and organizational objectives.

Typical outputs include:

  • Site Audit (usability study of existing assets)
  • Flows and Navigation Maps
  • User stories or Scenarios
  • Persona (Fictitious users to act out the scenarios)
  • Site Maps and Content Inventory
  • Wireframes (screen blueprints or storyboards)
  • Prototypes (For interactive or in-the-mind
  • Written specifications (describing the behavior or design)
  • Graphic mockups (Precise visual of the expected end result)